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Product Design: Wicker Wings, H&M

Product Design, Fashion

Product Design, Fashion

Date

2019

Wicker Wings

Winner of the Accessories Design Competition for Wicker Wings, during my final year of university. My design for a new silhouette of handbag was produced in Italy and sold across their website & Harvey Nichols. Inspired by Vietnamese market sellers and the baskets they use in daily life, I wanted the focus of the new bag to be a mixture between a basket shape & a multi-use bar handle. I chose to stick with a neutral colour palette to match the inspiration of the concept.

A selection of my designs that became sold in store from my duration in the Jewellery & Hair Accessories department at H&M, Stockholm.

© 2025 by Sophie Blackwell

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